Linda Bekoe serves as the Chief Executive Officer (CEO) and Founder of About Partners Luxury Brands Collection (APLBC), a globally renowned representation company specializing in delivering unmatched representation services for hotels and apartments. APLBC is equally celebrated for its tailored consultancy services, accessible through its dedicated AP Gigs channel. Over an illustrious 20-year career journey, Linda has amassed extensive expertise spanning global representation, boutique hotels, and prominent hotel brands. Her professional evolution has honed a distinctive skill set, fusing adept sales proficiency with operational excellence, all grounded in a deep-seated comprehension of client needs. As a forward-thinking leader, Linda places paramount importance on continuous learning, for both herself and her dedicated team. Her profound passion for the travel industry is vividly demonstrated through her illustrious track record, having served as a Board Member at the Institute of Travel Management (ITM) and as a Board Director at the Association of Corporate Travel Executives (ACTE). She actively fosters cross-industry relationships, exemplified by her close partnership with the Global Business Travel Association (GBTA), where she previously co-led the Diversity, Inclusion, and Equity Committee for the Travel and Meetings Standards (TAMS) Community. Currently, she holds the prestigious role of Chair for the DEI committee at GBTA. Linda's exceptional contributions to the travel industry have recently culminated in her recognition as one of the Top 50 Women in Travel by WINiT by GBTA. Additionally, she was voted as one of the top hotlist individuals to watch out for in 2022 and was chosen as one of the top 100 companies recognized by the Beygood Foundation, further underscoring her significant impact and influence in the field.

With over 22 years of sales experience in the hospitality and construction industry, Michelle works with GDS Hospitality Partners, a consultancy company, helping both hotels and the serviced apartment industry maximise their reach, revenue and efficiency through effective GDS Solutions. Her mission is to grow and manage the corporate and consortia rate plan segmentation, as well as analysing industry data, tailor made for each property. With a proven track record of delivering commercial results, developing and executing account sales strategies, and leading high-performing teams. She is adaptable to changing market conditions and customer needs and is passionate about providing excellent service and value to our clients and partners, and creating long-term relationships.

Mike Ocasio brings 4 decades of experience in brand development, hotel sourcing and global hotel program implementation. In year 2007 Mike established Worldwide Hotel Consulting, With a keen eye for GDS technology , hotel industry market trends, relationships and a passion for innovative solutions, Mike has successfully led numerous high-impact campaigns for all mega TMC and 40% of the fortune 1,000 global companies to significantly impacted their cost saving goals. All mega agencies agreed that outsourcing to Worldwide Hotel Consulting was less expensive than managing the processes in-house.

Joanna is a highly skilled and results-oriented executive with over 30 years of expertise in the travel and hospitality industry, with a particular focus on the strategic expansion and operational management of independent hotels worldwide. Based in Houston, Texas, she plays a pivotal role in driving the global expansion efforts of About Partners. Joanna collaborates with hotel partners across America, Asia, Europe, the Middle East, and Africa, delivering innovative solutions and forging partnerships that enable independent hotels to excel in a competitive marketplace. Throughout her extensive career, Joanna has held key leadership positions such as Corporate Business Director, Global Operations Director, and Sales & Marketing Director at leading international hotel companies. In these roles, she has been instrumental in crafting and executing comprehensive sales strategies, marketing initiatives, and product development programs that penetrate new markets and strengthen existing ones. Her strategic oversight consistently ensures that business objectives are met with precision and efficiency.